Audemars Piguet | 340'000 € Tax inc.

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To come listen, not to believe his ears.

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Audemars Piguet Supersonnerie, his name "sounds" like boasting:
But think again, it is the only possible name for this minute repeater, whose result of more than 5 years of research and development to pass in front of all other minute repeater of the market, in terms of sound quality, has achieved its goal.
Always in watchmaking, the sound of a striking watch is a quest, like its rhythm (neither too fast nor too slow), its volume (do not need to put the watch close to the ear, and not have recourse as some brands suggests to a wooden amplifier), its sustain (duration of the sound in the air) and the lack of sound of the mechanism itself (ring gear train that should not hear) andt of course its tone
Of course pushing the limits of acoustics on the subject was tantamount to fighting against the history of the greatest watchmakers including Audemars Pigue t; This was done and presented at the International Exhibition of Haute Horlogerie in Geneva in 2015, in a box isolated phonetically, presenting the old parts of the House, with analyzes in real time, which was without doubt on the supremacy of the performances of the prototype presented but not yet marketed at the time.
We waited another year to see the Supersonnerie Royal Oak Concept that we also offer here, then this Jules Audemars arrival in 2018 (production capacity: around 5 pieces / year).

Technical specifications

Ref #26590PT.OO.D028CR.01
CASE : 950 platinum case, glareproofed sapphire crystal
CASE SIZE :43 mm
DIAL :Smoked blue enamel dial, white enamel Roman numerals and hour-markers, white gold hands.
BRACELET :Hand-stitched “large square scale” blue alligator strap with 950 platinum AP folding clasp
CALIBRE :Calibre 2944
FREQUENCY OF BALANCE WHEEL :3,00 Hz (21'600 alternances/hour)
CALIBRE :Calibre 2944
FUNCTIONS :Minute repeater, hours, minutes and small seconds

Who's who

Audemars Piguet is above all a family story. Over the centuries, the company’s management has always included at least one descendant of distinguished founders Jules-Louis Audemars and Edward-Auguste Piguet. In spite of the crises it has been through, in particular the 1929 Great Depression, which severely impacted the luxury industry, the Manufactory has never stopped producing watches. It was however because of a completely different kind of crisis, in the wake of the discovery of quartz, that Audemars Piguet created one of its major timepieces. And Laurent Picciotto became a part of the “AP” history thanks to another family story... “I had just turned 12 when my father took me to see the first example of this incredible watch, soon after its arrival at Place Vendôme. I could see that he was fascinated by this object, stunned by Gérald Genta’s incredible design. I was rooted to the spot, understanding that a whole new dimension of watchmaking had just been discovered.” The timepiece in question was the Royal Oak, and the new watchmaking dimension was the luxury sports watch. It was 1972, and in his mind’s eye Laurent Picciotto can still see what held his awestruck gaze as a child: “a completely new case shape, an integrated strap – sports luxury of a new kind. I couldn’t get it out of my mind for a long time.” It is true that the Manufactory originally became a part of the history of watchmaking through complications rather than as a result of bleeding-edge creative design. The first watches with complications were delivered in Germany as early as 1895! The road to luxury watchmaking was already marked out, if not yet well worn. In 1915, Audemars Piguet presented the Grande Complication series, with no fewer than 400 watches. This was the age of pocket watches; the number of lines in this type of caliber gave plenty of space for all kinds of watchmaking madness. In 1920 the brand brought out a pocket watch that was the most sophisticated in the world, with an unprecedented total of 15 complications! The destiny of the watchmaker from Le Brassus was significantly affected by the arrival of the wristwatch, which became widespread in the interwar years. There was temporary respite in the race for complications, with the race for miniaturisation taking its place. In 1946, Audemars Piguet presented the smallest caliber in the world (1.64 mm), followed 20 years later by the flattest automatic movement in the world (2.45 mm), with a gold central rotor. The arrival of Gérald Genta and the very atypical design of the Royal Oak challenged the brand’s design codes. It had not previously been present in the sports segment and was used to a more traditional design. “Even now, the watch is laden with emotion,” explains Laurent Picciotto. “When I met Gérald Genta and, one morning in 1992, I put my first Royal Oak in my window display, it was a momentous occasion. I told myself that there is no such thing as chance and that I had become the custodian of my father’s heritage. But that was only the beginning of the adventure!” At that time the brand had not yet become established as the must-have in luxury watches that it is today. These watches are more of a specialist interest for informed enthusiasts than an organised commercial trend. Audemars Piguet long had only one outlet in its own name in the world, in Geneva. And since the brand is above all a family story, it was only natural that it should entrust the privilege of opening its second shop, in rue Saint Honoré, Paris, to none other than Laurent Picciotto. “It was 1997 and we were starting from scratch. The Royal Oak was at last beginning to carve out its iconic place in watchmaking; the future lay before us,” recalls Laurent Picciotto. This journey went on together on an exclusive basis for a decade and now continues with Laurent as an official agent. ‘‘Together we wrote a chapter in the history of the Manufactory, creating limited series and more besides. And the emotion is still just as real today!” 
Journalist : Olivier Müller
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