H Moser & Cie - H. Moser & Cie, Bryan Ferry
H Moser & Cie - H. Moser & Cie, Bryan Ferry

H. Moser & Cie, Bryan Ferry

H Moser & Cie | 16'200 € Tax inc.

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Elegance and refinement are cornerstones for H. Moser & Cie. watch, and the company imbues these terms today with a touch of provocation, freshness and even irreverence. In an innovative design partnership, the iconic singer and musician Bryan Ferry and the Manufacture H. Moser & Cie. created a signature limited edition watch of 100 pieces, the Endeavour Small Seconds Bryan Ferry. This watch will be available from January 2016. The engaging dialogue between the Neuhausen watch Manufacture and this eternal gentleman, whose stylish dandy chic has an elegance of his own making, was immediate and mutual. 

Widely regarded as the embodiment of the glamorous and romantic worlds evoked by his songs, Ferry is also lauded as an icon of sartorial and personal cool and as an accomplished designer in his own right. Having studied Fine Art under Richard Hamilton at Newcastle, Ferry is renowned for creating the legendary Roxy Music album covers and now a new legend: the H. Moser & Cie. limited edition Endeavour Small Seconds Bryan Ferry. He discovered the creations of H. Moser & Cie. thanks to a mutual friend, and expressed his desire to collaborate in the creation of a special series bearing his name. This was the beginning of a partnership of rich exchanges, whose fruit is the Endeavour Small Seconds Bryan Ferry model. Edouard Meylan, CEO of H. Moser & Cie., recalls: "I experienced Bryan Ferry when I was very young, through my parents, and I admire this artist and his impressive career. Since his debut as a leader of Roxy Music, he has pursued many of his own adventures, having just released his 15th solo album. When we met, I was touched by the passionate character of Bryan Ferry: by his enthusiasm and interest in everything. Watchmaking obviously fascinates him and it was a pleasure to work with him to develop the Bryan Ferry Limited Edition." 

For this exceptional watch, Bryan Ferry and H. Moser & Cie. designed it with a decidedly vintage aesthetic. Drawing on inspiration from the historic models from H. Moser & Cie., the Limited Edition references the dial details from specific H. Moser pocket watches: the dial is in a lacquered white with a matte finish and with figures whose aesthetic clearly evoke the past, combining black and touches of red. This retro look is enhanced by the minute track which emphasizes the edge of the dial, as well as the traditional for m of the blued hands. This classic, timeless creation has an ultimate elegance coupled with a sobriety and it displays, every so discreetly, the name of Bryan Ferry in red at 6 o’clock, instead of the usual "Swiss Made". Combined with a rose gold case with sculpted shapes with alternating polished and brushed surfaces, the buffed brown calfskin strap completes the Endeavour Small Seconds Bryan Ferry model. Available from January 2016 at H. Moser & Cie. retailer partners, for some very fortunate fans this will also be the opportunity to meet Bryan Ferry, in an exclusive, very rare, personal watch presentation. 


Technical specifications

TECHNICAL FEATURES – Endeavour Small Seconds Bryan Ferry
Reference 1321-0116, model in rose gold, white lacquered dial, leather hand-finished bracelet in brown calfskin, limited edition of 100 pieces. 

18-carat rose gold, three-part
Diameter: 38.8 mm, Height: 9.3 mm
Sapphire crystal
See-through sapphire crystal case-back
Crown adorned with an “M”
Engraved on movement side of case with “LIMITED 100 PCS” 

White matte lacquered dial
Hands with a traditional blued finish and shape 

Mechanical hand-wound in-house HMC 321 calibre
Diameter: 32.0 mm or 14 1⁄4 lignes
Height: 4.8 mm
Frequency: 18,000 Vib/h
27 jewels
Power reserve: minimum 3 days
Hacking seconds
Moser teeth for all wheels and pinions
Original Straumann Hairspring® with a stabilised Breguet overcoil Interchangeable Moser escapement 

Hours and minutes
Small second
Power reserve indicator on movement side 

Hand-stitched, hand-finished brown calfskin leather Solid rose gold pin buckle engraved with the Moser logo 


Who's who

H. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers? Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto. In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit! These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012! In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally. It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet. The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”

Journalist : Olivier Müller

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