H Moser & Cie - ENDEAVOUR CENTRE SECONDS CONCEPT  FUNKY BLUE
Luc Virginius / Chronopassion
H Moser & Cie - ENDEAVOUR CENTRE SECONDS CONCEPT  FUNKY BLUE

ENDEAVOUR CENTRE SECONDS CONCEPT FUNKY BLUE

H Moser & Cie

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See other pictures Luc Virginius / Chronopassion

H. MOSER & CIE. INTRODUCES THE ENDEAVOUR CENTRE SECONDS CONCEPT FUNKY BLUE

In a brilliant demonstration of the minimalist credo "less is more", H. Moser & Cie. is bringing together a now-iconic model and dial to introduce the Endeavour Centre Seconds Concept Funky Blue in white gold and rose gold with a sky-blue fumé dial. It proves once again that simplicity can be both surprisingly effective and unexpectedly powerful. 

What H. Moser & Cie. presents with the Endeavour Centre Seconds Concept Funky Blue model is a return to the essential, in a model featuring a magnificent sky-blue fumé dial. Stripped of all indices, logo and branding, this dial really comes into its own, completely free and uncluttered. The beauty of the subtle shades of the sunburst design is enhanced by the sfumato effect, like a Renaissance painter's canvas. 

By giving the timepiece back its primary function, H. Moser & Cie. is refocusing the debate on the issue of true luxury, in answer to a discernible demand: the desire to return to basics, a desire for authenticity, for purity. 

The Endeavour case is available in rose or white gold, paired with the sky-blue fumé dial. The straps which accompany this exceptional model have been chosen with the utmost care, to ensure this pared-down creation is as refined as possible, lending it a power rarely achieved. The rose gold model boasts a braided brown crocodile strap, whereas the white gold version is paired with a hand-buffed kudu leather strap. 

Less is more, infinitely more... 

 

Technical specifications

TECHNICAL FEATURES – ENDEAVOUR CENTRE SECONDS CONCEPT FUNKY BLUE
Re. 1343-0209, white gold model, sky-blue fumé dial, hand-stitched and buffed kudu leather strap Reference 1343-0108, rose gold model, sky-blue fumé dial, braided brown crocodile leather strap 

Cases
18-carat rose or white gold, three-part Diameter: 40.8 mm
Height: 10.9 mm
See-through sapphire crystal case-back 

Dial
Sky-blue fumé with a sunburst pattern 

Movement
In-house hand-wound HMC 343 calibre
Diameter: 34.0 mm
Height: 5.8 mm
Frequency: 18,000 vib/h
Hacking seconds
Double barrel
Moser teeth for all wheels and pinions
Interchangeable Moser escapement
Original Straumann Hairspring® with stabilised Breguet overcoil Gold escapement wheel and pallet fork
Movement and components hand-finished and decorated 

Functions 

Hours and minutes
Central seconds
Power reserve indicator on movement side 

Straps
Hand-stitched and buffed kudu or braided brown crocodile leather 18-carat solid rose or white gold pin buckle, engraved with the Moser logo 

 

Who's who

H. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers? Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto. In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit! These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012! In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally. It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet. The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”

Journalist : Olivier Müller

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