Luc Virginius / Chronopassion


H Moser & Cie | 22'900 € Tax inc.

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Purple Haze: the latest dial from H. Moser & Cie. Paired with a model from the Concept collection, it will delight enthusiasts in search of sexy, bold and irreverent watches. The dial finds its perfect showcase in the Endeavour Centre Seconds Concept Purple Haze. With neither logo nor indices, the effect is understated. It takes pride of place, making a statement of minimalist luxury which is immediately recognisable and unmistakeable.
"Fumé dials are an integral part of our history", explains Edouard Meylan, CEO of H. Moser & Cie. "To connoisseurs, they are instantly recognisable. Over 80% of our models feature a fumé dial; the others have either an argenté dial or, for models in the Heritage collection, an enamelled dial. For the last few months, we have been exploring ways of developing new colours, always with the same desire to offer watches that are traditional yet in keeping with the times". And the result is magical: the Endeavour Centre Seconds Concept Purple Haze model is an Haute Horlogerie classic for a contemporary audience, those with their finger on the pulse of our times, mavericks rather than followers, looking for a compelling watch unlike any other. 
In a brilliant demonstration of the minimalist credo "less is more", the Endeavour Centre Seconds Concept Purple Haze proves once again that simplicity can be both surprisingly effective and unexpectedly powerful. Stripped of all indices, logo and branding, this dial really comes into its own — uncluttered, and pared down to the essential, in line with the H. Moser & Cie guiding principle. By giving the timepiece back its primary function, H. Moser & Cie. is refocusing the debate on the issue of true luxury, in answer to a discernible demand: a desire for authenticity, for purity. 
Less is more, infinitely more…

Technical specifications

Ref. 1343-0212, white gold model, plum fumé dial, dark brown kudu leather strap, limited edition of 20 pieces 
18-carat white gold, three-part
Diameter: 40.8 mm
Height: 10.9 mm
See-through sapphire crystal case-back
Plum fumé with sunburst pattern 
Hand-wound HMC 343 Manufacture calibre
Diameter: 34.0 mm
Height: 5.8 mm
Frequency: 18,000 vib/h
Hacking seconds
Double barrel
Moser teeth for all wheels and pinions
Interchangeable Moser escapement
Original Straumann Hairspring® with stabilised Breguet overcoil
Gold escapement wheel and pallet fork
Movement and components hand-finished and decorated
Hours and minutes
Central seconds
Power reserve indicator on movement side 
Hand-stitched dark brown kudu leather 
18-carat solid white gold pin buckle engraved with the Moser logo 

Who's who

H. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers? Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto. In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit! These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012! In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally. It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet. The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”

Journalist : Olivier Müller

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