H Moser & Cie - SWISS ALP S
H Moser & Cie - SWISS ALP S

SWISS ALP S

H Moser & Cie | 23'800 € Tax inc.

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S FOR SMART, SEXY AND SWISS MADE !

In January 2016, H. Moser & Cie. joined the smartwatch debate, causing a stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. The message from the Schaffhausen-based Manufacture was clear: "We're not straying; we're remaining true to the tradition of mechanical watchmaking; that's what we do, and we do it well". The message was widely appreciated, and the 50 Swiss Alp Watches were immediately popular with collectors. The now iconic Swiss Alp Watch is added to the H. Moser & Cie. collection in a model with a midnight blue fumé dial: the Swiss Alp Watch S. 
 
H. Moser & Cie. is an advocate of traditional watchmaking values, retaining a sense of humour and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges, for a resolutely contemporary look. The classic dial reveals a deep, mysterious lustre in midnight blue fumé. This effect is further enhanced by the refined black alligator strap and by the form movement that drives it – the hand-wound HMC 324 calibre. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited. 
 
To the delight of enthusiasts, the Swiss Alp Watch S is now introduced in the Manufacture's increasingly-diverse range – not just as a limited edition – to join the Endeavour, Venturer and Pioneer families. Like the Swiss Alp Watch, the S model still does not allow the wearer to make calls, hunt Pokémon, or to try out the latest Snapchat filters. However, it continues to claim its place as an instrument for measuring time rather than consuming it. It redistributes priorities: taking time for oneself and one's loved ones, with no filter, interface or embellishment. 

Technical specifications

TECHNICAL SPECIFICATIONS 
 
Reference 5324 0201, white gold case, midnight blue smoked dial, black alligator strap.
 
Case:
- dimensions 38.2 x 44.0 mm, height: 10.3 mm
- See-through sapphire crystal case-back
- Screw-in crown adorned with an “M”
 
Movement :
- in-house hand-wound HMC 324 calibre,
- Dimensions: 32.0 x 36.0 mm, height: 4.8 mm
- Frequency: 18,000 vib/h
- Power reserve: minimum 4 days
- Hacking seconds
- Moser teeth for all wheels and pinions
- Interchangeable Moser escapement
- Original Straumann Hairspring® with stabilised Breguet overcoil
- Gold escapement wheel and pallet fork
- Movement and components hand-finished and decorated
 
Functions :
- Hours and minutes
- Small second
- Power reserve indicator on movement side
 
Strap :
- Black Alligator leather
- Massive white gold pin buckle 

Who's who

HH. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers?
 
Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto.
 
In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit!
 
These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012!
 
In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally.
 
It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet.
 
The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”
 
Journalist : Olivier Müller
 
 
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