H Moser & Cie - VENTURER STOLETNIY KRASNIY
H Moser & Cie - VENTURER STOLETNIY KRASNIY

VENTURER STOLETNIY KRASNIY

H Moser & Cie | 19'000 € Tax inc.

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THE BRAND RETURN TO ITS ORIGINS

Founded in Saint Petersburg in 1828, the origins of H. Moser & Cie. are deeply rooted in Russian culture. To mark the centenary of the October Revolution, which led to the nationalisation of the Swiss watchmaker, H. Moser & Cie. returns to its origins home with a limited edition, the Venturer XL Stoletniy Krasniy (Centennial Red). This piece showcases the iconic red of Russia, "krasniy", a word which shares its roots with "beautiful" ("krasiviy"). This model acts as a link between H. Moser & Cie. as it was in the past and as it is now. It brings together the style of 1917 Russia with the inimitable aesthetic codes of today’s H. Moser watches. It certainly is a beautiful return for the brand to its origins, where it was the height of success. 
 
Heinrich Moser founded his eponymous company in Saint Petersburg in 1828. This visionary, the latest in a long line of family watchmakers, started with one ambition: to create exceptional watches by showcasing high-quality craftsmanship and premium components. In a few short years, Heinrich Moser was selling his prestigious watches, known for their quality and elegance, in his own stores in St. Petersburg, Moscow, Nizhny Novgorod and Kiev, and also via a network of independent retailers within the Russian Empire and along the Silk Road. He supplied the Imperial Court and the Russian army. Heinrich Moser was hugely successful, with almost 500,000 watches sold in his lifetime. More than simply a name, at this time H. Moser & Cie. was a byword for quality and elegance, and for the exceptional watches it manufactured. The company's reputation was such that "Moser" became the generic Russian term for a high-quality timepiece. The brand became an integral part of Russia's heritage, as evidenced by the fact that is mentioned in the popular songs of the time, and in texts by poets and writers, including Dostoevsky. 
 
In 1874, upon the death of Heinrich Moser, his widow handed control of the Le Locle factory to Paul Girard and entrusted the Russian company to Cornelius Winterhalter, who joined forces with Octave Meylan. And this is where the past rushes in to meet the present, as Octave Meylan is none other than the great grandfather of Edouard Meylan, the current CEO of H. Moser & Cie. whose family purchased the company in 2012. This makes it a twofold return to its origins for H. Moser & Cie. 
 
At the start of the twentieth century, Carl Fabergé, goldsmith to the tsars, equipped almost all of his table clocks with H. Moser movements. The 1917 October Revolution led to the nationalisation of H. Moser & Cie., which then ceased trading completely at the end of the 70s. In 2002, Roger Nicholas Balsiger, great grandson of Heinrich Moser, was instrumental in the relaunch of the brand. Thanks to his efforts, H. Moser & Cie. rose from the ashes, leading to the success we know today. 
 
One hundred years on from the October Revolution, H. Moser & Cie. is proud to present the Venturer XL Concept Stoletniy Krasniy, available as a limited edition of just 17 pieces. Featuring a red fumé dial, displaying the company's original Cyrillic logo, this highly symbolic watch marks the return of H.
Moser & Cie. to Russia, its original home. Stripped of any indices to let the beauty of the dial shine through, this model has a green Nato-style fabric strap. A timepiece overflowing with a powerful symbolism, and bold character.

Technical specifications

TECHNICAL SPECIFICATIONS
 
Reference 2327-1207, steel model, red fumé dial, green Nato style fabric strap, limited edition of 17 pieces 
 
Case :
- Steel, three-part
- Diameter: 43.0 mm, Height: 12.6 mm
- Curved sapphire crystal
- See-through sapphire crystal case-back Crown adorned with an “M” 
 
Dial :
- Red fumé with sunburst pattern
- Applique indices
- Leaf-shaped hands 
 
Movement
- Hand-wound HMC 327 Manufacture calibre
- Diameter: 32.0 mm or 14 1⁄4 lignes, Height: 4.5 mm
- Frequency: 18,000 Vib/h
- Power reserve: minimum 3 days
- Moser teeth for all wheels and pinions
- Movement and components hand-finished and decorated
- Moser balance wheel and original Straumann Hairspring® with stabilised Breguet overcoil 
 
Functions
- Hours and minutes
- Power reserve indicator on movement side 
 
Strap
- Green Nato-style fabric
- Steel buckle, engraved with the Moser logo 
 

Who's who

HH. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers?
 
Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto.
 
In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit!
 
These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012!
 
In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally.
 
It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet.
 
The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”
 
Journalist : Olivier Müller
 
 
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