H Moser & Cie | 18'600 € Tax inc.

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With their Concept Series of watches, that have neither indices nor logo, H. Moser & Cie. is making a clear statement. A true luxury product is unmistakeable and requires no marketing or branding to speak on its behalf. By focussing on absolute simplicity, H. Moser & Cie. is returning the product to centre stage, as an understated star. Pared down to the essentials, the Venturer Small Seconds Purity collection follows this logic, brilliantly illustrating the minimalist philosophy of "less is more". Once again, H. Moser & Cie. has proven that authenticity can provide a power and dynamism which is rarely achieved. 
Taking the best from the Concept Series and the other H. Moser & Cie. collections, the dials on the Venturer Small Seconds Purity feature indices at 12, 3, 6 and 9 o'clock. The logo remains absent, allowing the beauty of the fumé dials to shine through, unimpeded. As custom in haute horlogerie, and a tradition for H. Moser & Cie. watches since 1828, the company signature and crest appear on the movement side, a subtle reminder of its heritage. Emphasised by the curved sapphire crystal and the refined bezel, the dials on the Venturer Small Seconds Purity models are among the most impressive produced by the company: sky-blue fumé for the white gold model and the signature fumé for the version in red gold. 
H. Moser & Cie. enjoys combining design cues to create an unexpected effect. To subtly offset the classicism of the Venturer Small Seconds Purity white gold model, raw kudu leather has been chosen to add a rugged touch to the watch. The result is surprising, slightly offbeat, and confirms that H. Moser & Cie. watches – with or without visible logo signatures – respect the finest watchmaking traditions but are firmly rooted in the present. 
At the heart of the Venturer Small Seconds Purity, with the convex shapes typical of the 1960s and design inspired by historic H. Moser & Cie. pocket watches, beats an HMC 327 hand-wound Manufacture calibre. Visible through the sapphire case-back, the movement has a power reserve of at least 3 days which is marked by an indicator on the movement side of the watch. 
Finally, as with all new models produced from January 1st, 2017, this collection will not feature the Swiss Made label on the dial as the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, does not consider the label sufficiently rigorous. 

Technical specifications

Reference 2327-0207, white gold case, sky-blue dial, alligator leather strap
- diameter 39 mm, height 11.9 mm
- See-through sapphire crystal case-back
- In-house hand-wound calibre HMC 327,
- diameter: 32.0 mm, height: 4.5 mm
- Frequency: 18,000 vib/h
- Power reserve: minimum 3 days
- Hacking seconds
- Moser teeth for all wheels and pinions
- Original Straumann Hairspring® with stabilised Breguet overcoil
- Movement and components hand-finished and decorated
- Hours and minutes
- Off-center seconds hand
- Power-reserve indicator on movement side
- Hand-stitched alligator strap
- Solid 18-carat white gold pin buckle, with an engraved Moser logo.

Who's who

HH. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia? And how many know that the manufactory produced no fewer than 70 in-house calibers?
Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto.
In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit!
These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012!
In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally.
It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet.
The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”
Journalist : Olivier Müller
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