H Moser & Cie | 19'000 € Tax inc.

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Hours, minutes, centre seconds: the three-hand watch is one of the staples of watchmaking. Yet mastering the classics requires expertise of the very highest level, as it is the details that elevate a piece. To be truly exceptional, the aesthetic must reach perfection, achieving a perfect balance: precise proportions, harmony of form, depth of colours, high-calibre finishes. And this is what the Endeavour Centre Seconds Automatic from H. Moser & Cie. offers. A simple watch; pared-down, yet far from being simply a watch. Within its powerful and perfectly executed design, the Schaffhausen-based Manufacture combines technical excellence with a new automatic calibre. Simply Moser. 
Balanced, precise proportions are the key to harmony, and the Endeavour Centre Seconds perfectly illustrates this philosophy. With a redesigned case, 40 mm in diameter, with more dynamic curves and revamped lines, it is available in a model equipped with an automatic movement. Everything about this model strikes the right balance: from the choice of colours and materials, to the 100% Swiss mechanism at its heart. By opting for red gold, H. Moser & Cie. finds a striking pairing for the brand's signature fumé dial, a surprising contrast between warm and cool tones. For the second red gold model, the Manufacture has chosen midnight-blue fumé, a deep hue, full of mystery. A brown alligator leather strap adds the final touch to this ode to beauty. For the white gold models, H. Moser & Cie. has selected its two most legendary dials — fumé and Funky Blue — in a watch with a classic black leather strap, or with a raw kudu leather strap for a resolutely modern and irreverent yet sexy look. 
The movement at the heart of the Endeavour Centre Seconds Automatic model is the HMC 200. This latest addition to the Moser collection of calibres was designed, developed and produced entirely within the Manufacture. It is equipped with a regulating organ manufactured by Precision Engineering AG, H. Moser & Cie.'s sister company. Decorated with the famous Moser double stripes, the calibre HMC 200 houses a large engraved gold oscillating weight. With a guaranteed minimum power reserve of three days, this automatic movement is decidedly a jewel in the crown of H. Moser & Cie. With this timepiece, it has created very rare perfection. 

Technical specifications

Reference 1200-0201, 18-carat white gold model, funky blue dial with sunburst pattern, kudu leather strap 
- Solid white gold
- Diameter: 40.0 mm, height: 10.7 mm 
- Sapphire crystal and see-through case-back Crown adorned with an "M" 
- Funky blue with sunburst pattern,
- Applique indices
- Leaf-shaped hour and minute hands 
- HMC 200 automatic calibre
- Diameter: 32.0 mm or 14 1⁄4 lignes, height: 5.5 mm
- Frequency: 18,000 Vib/h
- Automatic bi-directional pawl winding system
- Solid 18-carat gold oscillating weight engraved with the H. Moser hallmark
- Power reserve: minimum 3 days
- Original Straumann Hairspring® with flat overcoil
- Finished with Moser stripes and diamond polishing 
- Hours and minutes 
- Central seconds 
- Hand-stitched kudu leather
- Solid 18-carat white gold pin buckle 

Who's who

HH. Moser & Cie is probably the least well-known of the great manufactories – one of the hidden pearls of top watch-making beloved of Laurent Picciotto. How many people know that as early as 1840, H. Moser & Cie had a dominant position on the watch market – in Japan, China, Persia, Turkistan and Russia ? And how many know that the manufactory produced no fewer than 70 in-house calibers ?
Heinrich Moser was not only a watch-maker but above all a visionary and entrepreneur. Like all free thinkers, he was ahead of his time, initially rejected by his home town of Schaffhouse – although paradoxically enough, it was to become a leading watch-making centre with IWC! “Contrary to what you might expect, Mosers are watches that don’t reveal everything at first glance,” emphasises Laurent Picciotto.
In the same way, Heinrich Moser’s personality is not easy to delve into. Although he was deeply attached to Schaffhouse, he began his career in Saint-Petersburg. He didn’t set up a manufactory straight away, but as was the custom at that time, founded a trading post for watches produced by him or by other manufacturers. When he decided to develop the use of his own movements, he settled in Locle, rather than Schaffhouse. And his output was aimed not at the European market, but at Nijni Novgorod and Irbit !
These two cities hosted the major trade fairs at that time, ensuring rapid commercial development, and leading to him hiring 50 employees. Still going against the flow, at a time when the most famous watchmakers were Swiss and French, Heinrich Moser used German, Russian, Italian and Swedish watchmakers. At the same time, the entrepreneur returned to his home town and began industrialising the region, building things like railways and dams – still in use in 2012 !
In the end – still in keeping with the somewhat atypical journey of the brand – despite Heinrich Moser having built a great empire with amazing potential for growth, when he died in 1874, his family decided to sell everything. The watchmaking part of the business was disbanded, but Heinrich Moser had nonetheless ensured that the brand name “H. Moser & Cie” remained attached to any watch production based on the fundamentals he had established. And so it was that the brand passed down through the decades (with varying degrees of success) until 2002, when Dr Jürgen Lange filed the original brand name of the founder internationally.
It was time for the company Moser Schaffhausen AG to come to life again, reincorporating the Moser line. Today, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, is honorary chairman. In autumn 2005, at the time of the bicentenary of its founder, Heinrich Moser, the company was making a comeback on the international watchmaking scene. “Today they are subtle, rational pieces,” explains Laurent Picciotto. “We’ve given the brand time to find its feet.
The approach is certainly Germanic, but offbeat, with traditional yet uncommon tones and basic functions, concealing high-class workings – large date, retrograde display, 7-day power reserve, and so on. Today’s timepieces really do correspond to precise specifications – a purist’s approach, aimed at strong personalities.”
Journalist : Olivier Müller
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