hublot - FERRARI TITANIUM
Luc Virginius / Chronopassion
hublot - FERRARI TITANIUM

FERRARI TITANIUM

hublot | 20'300 € Tax inc.

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See other pictures Luc Virginius / Chronopassion

Hublot has become the watchmaking partner of Ferrari. This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies. Since it is a genuine exchange between the two brands, a pooling of resources and information, a win-win agreement, which was just announced on 5 November 2011 jointly by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the Mugello international circuit near Florence,Hublot has become the watchmaking partner of Ferrari. This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies. Since it is a genuine exchange between the two brands, a pooling of resources and information, a win-win agreement, which was just announced on 5 November 2011 jointly by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the Mugello international circuit near Florence, the theatre of the Ferrari World Finals, the traditional event rounding off the Prancing Stallion's sports season. Jean-Claude Biver (Head of Hublot) “We have a perfect match of two important luxury brands, of two successful brands, of two high tech and avantguard brands”.Luca Di Montezemolo (President of Ferrari) “To maintain exclusivity, of course to sell fantastic products, dreams and to put together the quality and the know-how of Hublot with Ferrari materials Ferrari awareness and Ferrari spirit”. WATCH COLLECTIONSFERRARI TITANIUM HUB1240 UNICO SELF-WINDING CHRONOGRAPH FLYBACK MOVEMENT WITH COLUMN WHEEL lIMITED EDITIONS 1000 Ex. HUB1240 UNICO SELF-WINDING CHRONOGRAPH FLYBACK MOVEMENT WITH COLUMN WHEEL REF: 401.NX.0123.GR Details & Materials Case Satin-finished Titanium Bezel In Vertical Satin-finished Titanium with 6 H-shaped Titanium Screws Dial Sapphire Dial. Satin-finished Rhodium Plated Appliques. Satin-finished Rhodium Plated Hands with White Luminescent. Movement HUB1240 Unico Self-winding Chronograph Flyback Movement with Column Wheel Strap Material Black Rubber and Black Alcantara Strap with Red Stitching and Black Rubber Decor and additional Black Rubber and Black Schedoni Strap with Black Stitching - Deployant Buckle Clasp in Titanium with Carbon Insert

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“I’d known Jean-Claude for 20 years. When he took over Hublot, I offered to open a dedicated store in Paris. He came to see the premises. We talked together for barely 45 minutes before reaching an agreement.” The relationship between Chronopassion and Hublot is built on mutual trust, spontaneity – and firm convictions about the projects with the greatest potential. As Lauren Adams would say, “there’s no point discussing what’s already been agreed.” It’s the perfect adage when it comes to the personalities of former Hublot CEO Hublot Jean-Claude Biver and Laurent Picciotto, the founder of Chronopassion. Rather than simply being the story of a brand and its products, Hublot and Chronopassion is above all a story with a strongly personal touch. When Carlo Crocco created the Hublot watch with a gold case and a rubber strap in 1980, it was the first time in the history of watchmaking that a precious material, gold, had been used alongside rubber. In the mid-1990s, rubber became prized by many leading watchmaking brands, demonstrating that Hublot’s decision had been the right one. For the brand, rubber was anything but a fad – rather, it embodied its philosophy and became its hallmark. Having headed up Hublot for fifteen years, Carlo Crocco became increasingly busy with work for his MDM Foundation, so he set out to find the right person to take the helm of the watchmaking firm. That was when he met Jean-Claude Biver, who had just left Blancpain. Biver put Hublot back on the road to recovery, becoming head of the company from May 2004 through to 2012. “Our paths crossed in 2006,” recalls Laurent Picciotto. “Jean-Claude had already brought the brand right up to date, with lines like Big Bang, Classic Fusion and King Power. This was the beginning of the rebirth of Hublot. He drew plans, diagrams, rebuses and roadmaps for me. When he stepped down from his position as CEO in 2012, I realised that he had had his entire roadmap in mind right from the word go. Not only that, but that he had completed it – ahead of time.” The takeover of BNB Concept proved to be a key turning-point for the brand. The company had been subcontracting for Hublot since 2004, dealing with complication watches, particularly tourbillons. At a time when BNB was struggling financially, Hublot offered to buy out the firm. The brand thereby became a “manufacture”, enabling it to supply haute horlogerie models, notably a large number of tourbillons and Minute Repeaters, as well as more atypical pieces such as the Key of Time. Together, Laurent Picciotto and Jean-Claude Biver forged a partnership rather than a commercial relationship. The two men created a number of custom series and set about laying the foundations of what was to become Hublotista, the community of Hublot owners. At the end of the day, they are still motivated by passion – and guided above all by instinct. Journalist : Olivier Müller

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