hublot - Classic Fusion Jeans
hublot - Classic Fusion Jeans

Classic Fusion Jeans

hublot | 8'500 € Tax inc.

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Classic Fusion Jean Limited


Hublot and Laurent Picciotto unveil a CLASSIC FUSION JEANS watch designed for real adventurers!


This is a watch that embodies the adventurous spirit of Laurent Picciotto: the combining of innovative materials such as titanium with denim fabric gives the wearer of this watch a modern-day cowboy look. A skilled horseman ready to throw his lasso to rescue the widow and the orphan, this cowboy symbolises a man who is clever, courageous, enterprising and individualist.

A pioneer in the field of watchmaking, Laurent Picciotto has once again teamed up with Hublot to create a new limited edition, the Classic Fusion Jeans, available in 42 mm and 45 mm models. This is a watch that respects Hublot's codes, demonstrating its unique Swiss watchmaking expertise, but which also has a distinctly "urban cowboy" style.



Technical specifications

REFERENCE : 511.NX.2700.NR.PIC13


(Only available at Paris Hublot Saint Honoré)

  • "Classic Fusion"
  • Diameter 45 mm or 42 mm,
  • polished and satin-finished titanium
  • End-pieces Satin-finished titanium
  • Bezel Titanium with 6 screws made of 5N yellow gold
  • Crystal Sapphire with anti-reflective coating 
  • Bezel lug Black composite resin
  • Crown Polished titanium
  • Case-back   Titanium
  • Sapphire crystal with interior anti-reflective coating 
  • Decalque "Jeans" Hublot transfer
  • Water resistance 5 ATM or approximately 50 metres 
  • Genuine blue Jeans denim, with rhodium-plated appliques and window at 3 o'clock
  • Hands   Rhodium-plated, faceted and polished 
  • HUB 1112 self-winding movement 
  • Red date window at 3 o’clock and white transfers
  • No. of components   63
  • Jewels 21
  • Power reserve Approximately 42 hours
  • Blue genuine Jeans Denim on black rubber
  • Clasp Steel

Who's who

“I’d known Jean-Claude for 20 years. When he took over Hublot, I offered to open a dedicated store in Paris. He came to see the premises. We talked together for barely 45 minutes before reaching an agreement.”

The relationship between Chronopassion and Hublot is built on mutual trust, spontaneity – and firm convictions about the projects with the greatest potential. As Lauren Adams would say, “there’s no point discussing what’s already been agreed.”

It’s the perfect adage when it comes to the personalities of former Hublot CEO Hublot Jean-Claude Biver and Laurent Picciotto, the founder of Chronopassion. Rather than simply being the story of a brand and its products, Hublot and Chronopassion is above all a story with a strongly personal touch.

When Carlo Crocco created the Hublot watch with a gold case and a rubber strap in 1980, it was the first time in the history of watchmaking that a precious material, gold, had been used alongside rubber.

In the mid-1990s, rubber became prized by many leading watchmaking brands, demonstrating that Hublot’s decision had been the right one. For the brand, rubber was anything but a fad – rather, it embodied its philosophy and became its hallmark. Having headed up Hublot for fifteen years, Carlo Crocco became increasingly busy with work for his MDM Foundation, so he set out to find the right person to take the helm of the watchmaking firm. That was when he met Jean-Claude Biver, who had just left Blancpain.

Biver put Hublot back on the road to recovery, becoming head of the company from May 2004 through to 2012. “Our paths crossed in 2006,” recalls Laurent Picciotto. “Jean-Claude had already brought the brand right up to date, with lines like Big Bang, Classic Fusion and King Power.

This was the beginning of the rebirth of Hublot. He drew plans, diagrams, rebuses and roadmaps for me. When he stepped down from his position as CEO in 2012, I realised that he had had his entire roadmap in mind right from the word go. Not only that, but that he had completed it – ahead of time.” The takeover of BNB Concept proved to be a key turning-point for the brand.

The company had been subcontracting for Hublot since 2004, dealing with complication watches, particularly tourbillons. At a time when BNB was struggling financially, Hublot offered to buy out the firm. The brand thereby became a “manufacture”, enabling it to supply haute horlogerie models, notably a large number of tourbillons and Minute Repeaters, as well as more atypical pieces such as the Key of Time. Together, Laurent Picciotto and Jean-Claude Biver forged a partnership rather than a commercial relationship.

The two men created a number of custom series and set about laying the foundations of what was to become Hublotista, the community of Hublot owners. At the end of the day, they are still motivated by passion – and guided above all by instinct. 



Journalist : Olivier Müller

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