Tag Heuer - TAG Heuer CARRERA HEUER-01
Tag Heuer - TAG Heuer CARRERA HEUER-01


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Three new models with a brand new feature: the HEUER-01 is now available with a metal bracelet, particularly in keeping with the edges of its large, stylish case. 


Presented for the first time last year at Baselworld, the Carrera HEUER-01 is THE signature Chrono model from the TAG Heuer manufacture. In 2015, the watch formed the cornerstone of a burgeoning new collection, with a new design, a new HEUER-01 in-house calibre based on the 1887 calibre, and a new modular case design with 12 elements enabling multiple combinations of materials and colours.


In 2016, the hugely successful HEUER-01 was extended to include three new references.


The first new feature: the metal bracelet makes an appearance in the collection. It is made from H-shaped links with the Carrera design; here the main feature is that it enables the alternating satin-finished and polished finishes which are so in tune with the piece's large, stylish case. The external links feature a vertical brushed satin finish, while the central link is polished. Each individual link is meticulously finished, one by one, before the piece is fully assembled. The piece is topped off with a dual safety mechanism featuring two push-pieces.


Choose between steel and titanium: This year, the Carrera HEUER-01 is also available in an all-steel version (case and bracelet both made from steel) for a refined yet sporty look. Naturally, the designers have kept the model's signature skeleton dial, which reveals the chronograph controls, the openwork date disc on the dial side and the red column wheel – a visual anchor with the weight at the back of the watch.


Second option: all-titanium. Resistant to corrosion, erosion and fire, titanium is a metal widely used in a range of fields from aeronautics to aerospace, and from the chemicals industry to medicine. Twice as light and twice as resistant as steel, titanium was chosen because it perfectly meets the needs of a technical, sports watch: it is lightweight, with a powerful, modern and unique appeal. Called the "Carrera HEUER-01 Grey Phantom", this model explores all the shades of grey for a magnificent modern look. 


Finally, the third version of the HEUER-01 combines ceramic and rubber. Here, the case, bezel, lugs and case middle (all the parts exposed to friction) are made from black ceramic, to minimise signs of wear while offering an attractive pitch-black design. The piece is topped off with a textured black rubber strap. Technically, to guarantee perfect water resistance to 100 metres, steel is always present on all the functional parts of the watch (inner box section, screw-in case back, push-pieces etc.) to enable the gaskets (crystal gasket, case-back gaskets, push-piece gaskets and crowned tube) to fulfil their function.


Having benefited from five years of continuous improvement and optimisation, the HEUER-01 calibre has attained a very high level of quality while its production costs have been carefully managed, making it the only Chronograph produced entirely in-house with these types of finish available for between 5000 and 7000 CHF, depending on the version.

Technical specifications

Technical details


References CAR2A1W.BA0703 (Steel) 

  CAR2A90.FT6071 (Ceramic and rubber)

  CAR2A8A.BF0707 (Titanium Grey Phantom)


Movement TAG Heuer Calibre HEUER-01, Manufacture movement

Automatic chronograph with date

Visible, skeleton date disc with window at 3:30

Red column wheel, new skeleton weight and chronograph bridge

           50-hour power reserve


Case   Diameter 45 mm

Modular in design, thanks to its 12 different elements, available in steel, ceramic or   titanium with alternating finishes:

  • - Lugs made from polished and satin-finished steel or polished and brushed ceramic with tips made from satin-finished steel or sand-blasted and brushed titanium 
  • - Case middle made from satin-finished steel, black ceramic or brushed titanium
  • - Bezel made from black ceramic with grey tachymeter scale or brushed titanium with black tachymeter scale
  • - Sapphire case-back made from satin-finished steel, coated in satin-finished black titanium carbide or brushed titanium


  Domed, scratch-resistant sapphire crystal with anti-reflective coating

Chronograph push-pieces in steel with a red line at 2 o'clock and a black line at 4 o'clock, in black ceramic or titanium with a black line at 2 o'clock and 4 o'clock.

Ridged crown in rubber and steel, coated with black titanium carbide or titanium in  rubber.


Dial Black or grey skeleton dial with 3 counters:

  • - Chronograph minute counter at 12 o'clock with silver-plated azure or grey and black gold ring
  • - Chronograph hour counter at 6 o'clock with silver-plated azure or grey and black gold ring
  • - Small second counter with black or grey azure ring at 9 o'clock

Satin-finished, polished, hand-applied indices featuring luminescent white and red or black markers

Black, skeletonised, brushed movement upper bridge

Polished and sand-blasted HM hands with luminescent markers

Polished black, red or black gold chronograph hands

  Polished small second hand

The dial bears the inscriptions "CARRERA HEUER-01" and "CHRONOGRAPH" in white letters, and "AUTOMATIC" in red or white letters

Hand-applied TAG Heuer logo


Water-resistance 100 metres


Bracelet H-shaped steel or titanium bracelet with a polished and satin-finished centre row alternating with satin-finished links with polished edges in the side rows, or a rubber strap. Folding buckle in steel, coated with black titanium carbide, or in titanium, with push-piece safety mechanism.


Who's who

Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its sponsorships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for the prestigious Monaco Grand Prix, and the new FIA Formula E Championship, the world’s top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing’s most prestigious trophy, the 34th America’s Cup. The brand also partners with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen Dao Ming, and WTA tennis champion Maria Sharapova, sharing with them the same values: human achievement and true innovation. 
TAG Heuer is the number one industrial manufacturer of 100% in-house Swiss chronograph movements: after the Calibre 1887, an automatic chronograph movement with an oscillating pinion based on a Heuer invention in 1887, TAG Heuer continues to develop upstream and launches the Calibre CH 80, produced in a new facility, its forth one in Switzerland. In addition, its Haute Horlogerie Workshop produces the Monaco V4, a movement driven by belts,  the Carrera Mikrograph, able to measure and display with a central hand the 1/100th of a second, the Carrera Mikrotimer, accurate to the 1/1000th of a second and the Carrera Mikrogirder, precise to the 5/10’000th of a second. Engineers and watchmakers also challenged movement regulation, replacing the usual escapement by micro-blades or magnets. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH).
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