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As sister brand to Rolex Watch, the quality of the watches from the Tudor Watches of Switzerland brand, right up to the newest watch models including those from the Tudor Heritage Collection such as the Tudor Black Bay watches, has always placed their renowned watch dial and strap on full view in any jewellery shop, alongside other top brands and the diamond wedding rings. The associations of the Tudor watch brand with glamour means that Tudor brand and their automatic men's watch collections are viewed by many in the same category as brands such as Tag Heuer, Breitling, Rolex watch and Ducati, as a form or men’s jewelry complete with dial and strap that rivals those diamond engagement, wedding and eternity rings for the ladies, quite some feat considering the brand’s starting point.

When first founded at the request of Hans Wilsdorf, founder of Rolex S.A., it can correctly be said that the brand had no pretensions of becoming the Tudor “glamour” or the Tudor “style” brand that it is today, and the fact that its most recent watch creations have earned their place, with their stainless steel and other models with the famous watch dial logo and strap fittingly placed on view in virtually any quality jewellery and watch specialist alongside those diamond engagement, wedding and eternity rings, a brand whose worldwide renown is such that it competes for attention not just alongside sister brand the Rolex watch company, but other key brands in the men’s watchmaking world including Tag Heuer and Breitling, and Ducati from the world of high performance motorcycles.

This is true today of the Tudor watch brand and Tudor watches in any high-end watch and jewelry store anywhere from London, England to the United States and online jewelry retailers, where the classic stainless steel case, dial, logo and strap design are synonymous with men’s style. It is probably true that many a man has been tempted into a jewelry store by the men’s Rolex and Tudor watch on view, the distinctive dial, logo and stainless steel strap enough to persuade even the most reluctant to enter a world packed with diamond wedding rings, more so since the introduction of the Tudor Watch Heritage Collection and watch models such as the Tudor Watch Heritage Collection Black Bay models. These though, are just a small part of Tudor heritage, and the quite amazing collection of stainless steel, gold and bronze case automatic men's watch models, and lady’s models, that the brand has produced over the years and currently.

While today, you might see only the very latest Tudor Watch models such as pieces from the Tudor Black Bay Heritage Collection of watches on view in that jewellery shop window alongside the diamond wedding rings, the history and current production of the Tudor men's and lady’s watch is much broader, and includes the Tudor Clair de Rose, Tudor Glamour, Tudor Style, Tudor Pelagos, Tudor Heritage Ranger, Tudor Heritage Chrono, Tudor North Flag and Tudor Submariner in addition to the current Tudor Heritage Black Bay specialties such as the Black Bay Steel, Black Bay GMT, Black Bay Dark, Black Bay Fifty and the gorgeous Tudor Black Bay Bronze.

No surprise with models named such as the Tudor Glamour and Tudor Style the Switzerland based brand would become synonymous with both glamour and style, its very own Tudor Style and Tudor Glamour made real in the unmistakable classic black dial automatic men’s watch, the Tudor logo and stainless steel bracelet or leather strap combination that the brand is renowned for. The real basis for all this Tudor heritage though, is the fact then when compared to sister brand Rolex Watch S.A., Tudor, specialized for a long time in what is known as “tool watches”, i.e., those created for a specific working purpose. The truth though, that the specialized men’s watches that makeup Tudor heritage were designed and used by groups of individuals whose work is now regarded as glamorous, including professional divers and military specialists and members of the special forces. Tudor watch history and heritage thus include, in a world a very long way away from diamond wedding rings, specialist men’s watch that was to be issued to the U.S. Navy and its Navy SEALS, and the Marine Nationale (French Navy) among others.

This is the Tudor watch heritage that today finds its way into models in the Tudor Heritage Collection and models including the Tudor Heritage Black Bay Blue and Tudor Heritage Black Bay Bronze. While the case material may be bronze instead of stainless steel, and while a leather or fabric strap may have replaced the stainless steel bracelet of earlier models, the Heritage Collection reflects the brands modern positioning alongside the Rolex watch company as one of the world’s leading watch brands, and a jewelry shop bedecked with diamond wedding rings the perfect place not just to view such a watch but to buy one. Even if the stainless steel case and stainless steel bracelet are today missing from some Tudor Watch models, all Tudor watch models remain a watch for men, a watch that will serve them faultlessly.

What has changed, in line with many other leading watch brands, although perhaps less so with the Rolex watch company, is that Tudor Watch Switzerland has proven that it is able to adapt, and adapt all elements of its watch collection, including the use or not of stainless steel, dial and strap materials, so that its watches remain contemporary and appealing, and are rightfully put on view alongside the best diamond jewelry. The Tudor Watch Heritage Collection Black Bay Bronze is a perfect example of this approach, which while keeping the distinctive Tudor heritage-inspired easily legible dial and logo design, has renounced the use of a stainless steel case and stainless steel bracelet in favor of a case made of bronze that accumulate patina as it ages, and a leather or fabric strap.

For anyone out there planning a wedding, perhaps thinking about purchasing a diamond engagement, wedding or eternity ring, take a trip to a jewelry store, but before checking out the diamond rings on view, have a look at the Tudor watch models on display. The Tudor heritage of watchmaking is clearly visible in all the brand’s contemporary pieces. The men's watches on view, particularly if the jewelry store has the full range of models from the Tudor Watch Heritage Collection Black Bay models and others like the North Flag on display, will be a welcome tonic. The Tudor watch is not a Rolex, but this in no way makes it or the brand a lesser watch. In fact, some might say that today, especially with models such as the Michael Kors watch collection and Tudor Watch Heritage Collection Black Bay Bronze, that Tudor Watch stands shoulder to shoulder with its relative.