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Who's Who Bell & Ross

WHO'S WHO

The first time we met? A quarter of a century ago!

They say that all good things improve with time – and that’s definitely the case for the relationship between Bell & Ross and Chronopassion. Laurent Picciotto and Carlos Rosillo have been acquainted ever since Rosillo co-founded Bell & Ross, with a very clear vision of aviation watchmaking right from the outset. The pair get along well: Rosillo likes the quality of the “dissident” selection on offer at Chronopassion, while Picciotto appreciates the clarity of Rosillo’s positioning, his message – and his creations, which have never once strayed from their flight path. 

But here’s the thing: Bell & Ross is a rather unique case. Alongside highly exclusive models for lovers of complications, the brand also offers everyday watches for aircraft buffs – and in the end, Laurent Picciotto has decided to make room for them all. 

It’s one of the rare brands capable of guaranteeing complete consistency across all its collections, with the same attention to detail and the same passion for beautiful mechanics,” argues Picciotto. So for once, the Rue Saint Honoré boutique will feature the most iconic standard Bell & Ross models too, rubbing shoulders with the special-edition box sets and ultra-limited complication timepieces reserved for experienced collectors. Isn’t that a bit of a gamble? At first glance, coming from a store that’s renowned for its stringent selection criteria, it is indeed. 

That said, on closer inspection, it becomes clear that the plan is to preserve the brand as a whole and maintain its overall coherence. “Bell & Ross has changed enormously,” notes Laurent Picciotto. “It’s always just as much a pleasure for me to discover their latest horological-mechanical piece of craziness as their specialist diving watches with their vintage feel or supersonic cockpit look.” 

That pleasure has been renewed, day after day, for a quarter of a century now. After 25 years of living together, it’s high time to solemnise the union between Bell & Ross & Chronopassion at the Rue Saint-Honoré shrine!

Journalist : Olivier Mûller 06/2014

 
Dear customers,
 
We are closed for summer holidays, re-opening on Monday 26th of August.
 
See you soon,
 
Chronopassion team
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