Chronopassion has been the quintessence of fine watches since 1988: precious and rare items, latest models and limited series... what your heart desires is to be found in this treasure vault at 271 rue Saint Honoré in Paris. Laurent Picciotto and his team are ardent devotees who understand watch lovers and know how to select watches that reflect their personality, thus creating emotion
Discover our brandsIn Autumn 2022, Chronopassion will be leasing space right next door to accommodate a completely different kind of outlet: one of the first MB&F stores in the world. What’s so different about that? Well, the backstory, for one thing: Laurent Picciotto and Max Büsser (the MB in MB&F) have been close friends for over 25 years. On top of that, the store will be the place to find Horological Machines and Legacy Machines – retrofuturistic timepieces that collectors vie with each other to acquire. And there’s more, too: kinetic creations, contemporary art, animated sculptures, drawings, photos and who knows what else, waiting to be discovered in a constant stream of new exhibitions. And to cap it all, the MB&F store is truly one of a kind: no window display, wholly innovative materials, a highly imaginative choice of colours and spaces, and a bold, purposeful identity. It’s a fitting showcase for a passionate and impassioned collaborative journey: a timeless venue devoted to time; a little unconventional, perhaps, but absolutely on the level – the hallmark of all truly great artists.