Chronopassion has been the quintessence of fine watches since 1988: precious and rare items, latest models and limited series... what your heart desires is to be found in this treasure vault at 271 rue Saint Honoré in Paris. Laurent Picciotto and his team are ardent devotees who understand watch lovers and know how to select watches that reflect their personality, thus creating emotion

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Chronopassion paris
271, rue saint-honoré
75001 paris
Phone : +33(0)1 42 60 50 72 chronoweb@chronopassion.fr open from monday to friday from 10:30 am to 06:40 pm

In Autumn 2022, Chronopassion will be leasing space right next door to accommodate a completely different kind of outlet: one of the first MB&F stores in the world. What’s so different about that? Well, the backstory, for one thing: Laurent Picciotto and Max Büsser (the MB in MB&F) have been close friends for over 25 years. On top of that, the store will be the place to find Horological Machines and Legacy Machines – retrofuturistic timepieces that collectors vie with each other to acquire. And there’s more, too: kinetic creations, contemporary art, animated sculptures, drawings, photos and who knows what else, waiting to be discovered in a constant stream of new exhibitions. And to cap it all, the MB&F store is truly one of a kind: no window display, wholly innovative materials, a highly imaginative choice of colours and spaces, and a bold, purposeful identity. It’s a fitting showcase for a passionate and impassioned collaborative journey: a timeless venue devoted to time; a little unconventional, perhaps, but absolutely on the level – the hallmark of all truly great artists.

MB&F LAB
271, rue saint-honoré
75001 paris
Phone: +33 (0) 1 47 03 39 99 mbf@chronopassion.fr open from monday to friday from 10:30 am to 06:40 pm

I met Laurent Picciotto Autumn of 1990 when, even though I was a penniless student, he spent two hours sharing his passion for great watchmaking in his Chronopassion store. 32 years later am so proud and happy to see our MB&F LAB come to life in the exact same place with a great friend and an incredible connoisseur of high-end watchmaking

- Maximilian BUSSER