Magellan
The case of the Magellan Blog case is a memorable one for a number of reasons. Not least because it is an international story not just of watches, the best watches, and the Swiss Watch business, but because it is a story of how contact can matter, and the power of a small company, obsessed with vintage watch product details, using just a blog and a smartphone app, to champion the mechanical watch and return it to its rightful place atop not just the Swiss watchmaking industry, but the world watchmaking industry.