H MOSER & CIE ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE 1343-0212
H Moser & Cie
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ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE
ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE
Purple Haze: the latest dial from H. Moser & Cie. Paired with a model from the Concept collection, it will delight enthusiasts in search of sexy, bold and irreverent watches. The dial finds its perfect showcase in the Endeavour Centre Seconds Concept Purple Haze. With neither logo nor indices, the effect is understated. It takes pride of place, making a statement of minimalist luxury which is immediately recognisable and unmistakeable.
"Fumé dials are an integral part of our history", explains Edouard Meylan, CEO of H. Moser & Cie. "To connoisseurs, they are instantly recognisable. Over 80% of our models feature a fumé dial; the others have either an argenté dial or, for models in the Heritage collection, an enamelled dial. For the last few months, we have been exploring ways of developing new colours, always with the same desire to offer watches that are traditional yet in keeping with the times". And the result is magical: the Endeavour Centre Seconds Concept Purple Haze model is an Haute Horlogerie classic for a contemporary audience, those with their finger on the pulse of our times, mavericks rather than followers, looking for a compelling watch unlike any other.
In a brilliant demonstration of the minimalist credo "less is more", the Endeavour Centre Seconds Concept Purple Haze proves once again that simplicity can be both surprisingly effective and unexpectedly powerful. Stripped of all indices, logo and branding, this dial really comes into its own — uncluttered, and pared down to the essential, in line with the H. Moser & Cie guiding principle. By giving the timepiece back its primary function, H. Moser & Cie. is refocusing the debate on the issue of true luxury, in answer to a discernible demand: a desire for authenticity, for purity.
Less is more, infinitely more…
Technical specifications
ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE
Ref. 1343-0212, white gold model, plum fumé dial, dark brown kudu leather strap, limited edition of 20 pieces
Case
18-carat white gold, three-part
Diameter: 40.8 mm
Height: 10.9 mm
See-through sapphire crystal case-back
Dial
Plum fumé with sunburst pattern
Movement
Hand-wound HMC 343 Manufacture calibre
Diameter: 34.0 mm
Height: 5.8 mm
Frequency: 18,000 vib/h
Hacking seconds
Double barrel
Moser teeth for all wheels and pinions
Interchangeable Moser escapement
Original Straumann Hairspring® with stabilised Breguet overcoil
Gold escapement wheel and pallet fork
Movement and components hand-finished and decorated
Functions
Hours and minutes
Central seconds
Power reserve indicator on movement side
Straps
Hand-stitched dark brown kudu leather
18-carat solid white gold pin buckle engraved with the Moser logo
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