H. Moser & Cie., the new face of minimalist Swiss watches




An Uncommon History


H. Moser & Cie. is a Swiss watch brand unlike any other. Independent and family-owned such its creation in the 1800s by Heinrich Moser, H. Moser & Cie’s can be considered a pioneer in bringing watchmaking to the Swiss-German canton of Schaffhausen. Both a talented watchmaker as well as a visionary entrepreneur, Heinrich Moser established his business in St Petersburg, quickly becoming the watchmaker par excellence to the Imperial Court in Russia and a household name in the region. After the Red October revolution, H. Moser & Cie was nationalized by the Soviet state and, several decades later, completely halted operations.

In 2005, Heinrich Moser’s great-grandson, Roger Nicholas Balsiger, along with Dr. Jurgen Lange and Thomas Straumann, decided to re-establish H. Moser & Cie. in the hometown of Heinrich Moser, the canton of Schaffhausen with a state-of-the-art watch manufacture.

This period of rebirth saw the brand bring about a number of ingenious, elegant watches, with the most noteworthy being the award-winning Perpetual Calendar with its uncluttered dial and leap year indicator on the movement side of the foolproof movement, which can be set forward and backwards at any time.
 



A New Trajectory



 
In 2012, the Meylan family, who have been active in the watchmaking industry for generations, decided to acquire H. Moser & Cie. and integrated it within their MELB Holding group. Its chairman, Georges-Henri Meylan, is a living legend within the watch world, hailing from the Vallée de Joux with a lifetime of invaluable experience through his illustrious career working with haute horlogerie brands. With his son Edouard Meylan at the helm of H. Moser & Cie., the Schaffhausen company has taken a more dynamic path with distinguishable aesthetics and a minimalist design philosophy, as well as an unprecedentedly provocative and refreshingly honest communication strategy that is so rare in the watchmaking world. Most appropriately, H. Moser & Cie. has made “Very Rare” its slogan.



 

Ingeniously Simple Complications :



 
The success of Moser’s Endeavour Perpetual Calendar, which has been in production for over a decade now, has distilled into other collections and complications. The perpetual calendar movement has found its way to the sporty and versatile Pioneer collection, housed in a 43mm steel case and paired with a blue fumé dial and set on a rubber strap suitable for all situations. The beauty of its tourbillon, which features a practical “modular” construction that makes servicing easier and faster, has been featured in the Venturer rose gold and white gold watches as well as the Endeavour collection, with a number of different case material and dial combinations – not to mention the brand’s casual-chic distressed kudu leather straps.

A more recent and highly sought-after complication to receive the Moser treatment is the moon phase. But not just any moon phase, the H. Moser & Cie. perpetual moon phase indication is accurate to one day’s deviation every 1’027 years, and its most recent version features a Vantablack dial, capable of absorbing over 99% of visible light and making it the blackest dial ever to be used on an astronomical watch complication.

 


21st Century Minimalism :

 

Believing that a haute horlogerie watch like Moser’s Endeavour model should speak for itself through its quality and design rather than the branding, logo and price it bears, H. Moser & Cie. did the unthinkable in 2015 when it launched its Endeavour Centre Seconds Concept model, featuring the brand’s signature Endeavour sculpted case and fumé dial void of any logo, labels or even markers. With only its leaf-shaped hands visible atop the dial, this “Concept” aesthetic has become a staple in H. Moser & Cie’s lineup and has made its way to other collections and models like the Venturer Small Seconds with its convex lines and domed sapphire crystal, the Endeavour with different complications including the Perpetual Calendar and Flying Tourbillon, as well as the Swiss Alp Watch, a cheeky jab at the Apple Watch and prestigious Swiss watch brands that have dabbled in connected watches.

Another way H. Moser & Cie. keeps its dials as visually pure as possible is by moving certain indications to the case back side of the watch, such as the leap year indicator of the perpetual calendar or, in many of its manual winding movements, the power reserve display, since you usually wind the watch when it is off your wrist.

Perhaps the boldest and most pared down take on the minimalist “Concept” series is one of Moser’s newest watches, the Swiss Alp Concept Black. With a black dial void of any hands or visual indication of the hour and minute, the watch doesn’t display the time, but chimes the hours and minutes with its minute repeater tourbillon movement. 



 

Beyond Swiss Made

 


Not one to shy away from making bold statements relevant to the watch industry, H. Moser & Cie. decided to remove the “Swiss Made” label from its watches as of 2016, as newer regulations introduced means it is now easier than ever to make a watch with a Swiss Made label. As a brand that manufactures almost all its movements’ components and relies on Swiss suppliers for other parts, its watches far exceed the requirements of Swiss Made. To get its point across, H. Moser & Cie. created the unique Swiss Mad Watch, the first watch dubbed 100% Swiss Made using cheese for the case and cowhide for its strap. And for good measure, the watch included H. Moser’s signature fumé dial in red, recalling the Swiss flag, powered by an in-house manufactured manual winding movement.



 

Going Green



 

At SIHH 2019, H. Moser & Cie. once again took the watch world by surprise with the unveiling of its Moser Nature Watch, a symbolic item that marks a new, greener, more responsible path for the brand. As part of its tangible actions, Moser has committed to use only Fairtrade sourced gold for its cases and movement parts, to work with transparent partners, and to support charitable organizations that promote education in developing countries, such as Room To Read. Even though such changes imply higher costs of production, it does not affect the final price or quality of the watches.



Chronopassion is OFFICIAL DISTRIBUTOR of H.MOSER & Cie since 2012, the year the brand was acquired by the Meylan family.

 
Discover H Moser & Cie watches through our web selection part of our catalog
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H Moser & Cie - H. Moser & Cie THE PIONEER Centre Seconds Funky Blue Black Edition

H. Moser & Cie THE PIONEER Centre Seconds Funky Blue Black Edition

H Moser & Cie

H Moser & Cie - H.MOSER & Cie ENDEAVOUR CENTRE SECONDS CONCEPT BLUE LAGOON 1200-0404

H.MOSER & Cie ENDEAVOUR CENTRE SECONDS CONCEPT BLUE LAGOON 1200-0404

H Moser & Cie

H Moser & Cie - H.Moser & Cie 3200-0903 PIONEER CENTRE SECONDS , Pink Gold

H.Moser & Cie 3200-0903 PIONEER CENTRE SECONDS , Pink Gold

H Moser & Cie

H Moser & Cie - H. MOSER & CIE : Pioneer Centre Seconds Cosmic Green 3200 - 1202

H. MOSER & CIE : Pioneer Centre Seconds Cosmic Green 3200 - 1202

H Moser & Cie

H Moser & Cie - H.Moser Flying Hours 1806-0200

H.Moser Flying Hours 1806-0200

H Moser & Cie

H Moser & Cie - H.MOSER MAYU CONCEPT (UNIQUE PIECE)

H.MOSER MAYU CONCEPT (UNIQUE PIECE)

H Moser & Cie

H Moser & Cie - H.MOSER PIONEER CENTRE SECONDS 3200-1200

H.MOSER PIONEER CENTRE SECONDS 3200-1200

H Moser & Cie

H Moser & Cie - H.MOSER PIONEER CENTRE SECONDS 3230-0902

H.MOSER PIONEER CENTRE SECONDS 3230-0902

H Moser & Cie

H Moser & Cie - H.MOSER SWISS ALP WATCH 5324-0201

H.MOSER SWISS ALP WATCH 5324-0201

H Moser & Cie

H Moser & Cie - H.MOSER VENTURER STOLETNIY KRASNIY 2327-1207

H.MOSER VENTURER STOLETNIY KRASNIY 2327-1207

H Moser & Cie

H Moser & Cie - H.MOSER ENDEAVOUR CENTER SECONDS BLUE 1200-0201

H.MOSER ENDEAVOUR CENTER SECONDS BLUE 1200-0201

H Moser & Cie

H Moser & Cie - H.MOSER VENTURER BIG DATE RED GOLD FUMÉ 2100 0401

H.MOSER VENTURER BIG DATE RED GOLD FUMÉ 2100 0401

H Moser & Cie

H Moser & Cie - H.MOSER VENTURER BIG DATE SILVER 2100-0400

H.MOSER VENTURER BIG DATE SILVER 2100-0400

H Moser & Cie

H Moser & Cie - H.MOSER & Cie Heritage funky blue Tourbillon Pilot

H.MOSER & Cie Heritage funky blue Tourbillon Pilot

H Moser & Cie

H Moser & Cie - H.MOSER & CIE, ENDEAVOUR FLYING HOURS SUPERLUMINOVA® BLUE 1806-0202

H.MOSER & CIE, ENDEAVOUR FLYING HOURS SUPERLUMINOVA® BLUE 1806-0202

H Moser & Cie

H Moser & Cie - H. MOSER & CIE. ENDEAVOUR PERPETUAL MOON CONCEPT VANTABLACK 1801-1200

H. MOSER & CIE. ENDEAVOUR PERPETUAL MOON CONCEPT VANTABLACK 1801-1200

H Moser & Cie

H Moser & Cie - H.MOSER ENDEAVOUR CENTER SECONDS 3200-0200

H.MOSER ENDEAVOUR CENTER SECONDS 3200-0200

H Moser & Cie

H Moser & Cie - H.MOSER VENTURER BIG DATE BLUE 2100-0202

H.MOSER VENTURER BIG DATE BLUE 2100-0202

H Moser & Cie

H Moser & Cie - THE PIONEER CENTRE  SECONDS AUTOMATIC FROM H. MOSER & CIE

THE PIONEER CENTRE SECONDS AUTOMATIC FROM H. MOSER & CIE

H Moser & Cie

H Moser & Cie - H. Moser & Cie, Bryan Ferry

H. Moser & Cie, Bryan Ferry

H Moser & Cie

H Moser & Cie - H.Moser & Co. Concept tourbillon funky blue

H.Moser & Co. Concept tourbillon funky blue

H Moser & Cie

H Moser & Cie - VENTURER SMOKY SAPPHIRE

VENTURER SMOKY SAPPHIRE

H Moser & Cie

H Moser & Cie - H.MOSER VENTURER SMALL SECONDS PURITY 2327-0207

H.MOSER VENTURER SMALL SECONDS PURITY 2327-0207

H Moser & Cie

H Moser & Cie - ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE

ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE HAZE

H Moser & Cie

H Moser & Cie - PIONEER PERPETUAL CALENDAR

PIONEER PERPETUAL CALENDAR

H Moser & Cie

H Moser & Cie - Venturer Tourbillon Dual Time Sapphire Skeleton

Venturer Tourbillon Dual Time Sapphire Skeleton

H Moser & Cie

H Moser & Cie - THE PERPETUAL CALENDAR HERITAGE , H.Moser & Cie

THE PERPETUAL CALENDAR HERITAGE , H.Moser & Cie

H Moser & Cie

H Moser & Cie - H.MOSER & CIE , Swiss Alp Watch

H.MOSER & CIE , Swiss Alp Watch

H Moser & Cie

H Moser & Cie - ENDEAVOUR CENTRE SECONDS CONCEPT  FUNKY BLUE

ENDEAVOUR CENTRE SECONDS CONCEPT FUNKY BLUE

H Moser & Cie

H Moser & Cie - H.MOSER Concept Blue

H.MOSER Concept Blue

H Moser & Cie

H Moser & Cie - H.MOSER Platinum Concept

H.MOSER Platinum Concept

H Moser & Cie

H Moser & Cie - H. MOSER & CIE. ENDEAVOUR PERPETUAL CALENDAR FUNKY BLUE

H. MOSER & CIE. ENDEAVOUR PERPETUAL CALENDAR FUNKY BLUE

H Moser & Cie

H Moser & Cie - H.MOSER Concept grey

H.MOSER Concept grey

H Moser & Cie

H Moser & Cie - H.Moser unique piece

H.Moser unique piece

H Moser & Cie

H Moser & Cie - H.MOSER Venturer Tourbillon Dual Time 2802-0400

H.MOSER Venturer Tourbillon Dual Time 2802-0400

H Moser & Cie

H Moser & Cie - Endeavour Perpetual Calendar Black Golden Edition

Endeavour Perpetual Calendar Black Golden Edition

H Moser & Cie

H Moser & Cie - Moser , red unique piece

Moser , red unique piece

H Moser & Cie

H Moser & Cie - Moser , blue unique for 2 pieces

Moser , blue unique for 2 pieces

H Moser & Cie

H Moser & Cie - Mayu ,dark blue dial fumé, unique piece

Mayu ,dark blue dial fumé, unique piece

H Moser & Cie

H Moser & Cie - Blue Mayu special blue

Blue Mayu special blue

H Moser & Cie

H Moser & Cie - MOSER PERPETUAL 1

MOSER PERPETUAL 1

H Moser & Cie

H Moser & Cie - MAYU

MAYU

H Moser & Cie

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We are closed for summer holidays, re-opening on Monday 26th of August.
 
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Chronopassion team
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