

Gagà Laboratorio is an innovative offshoot of the acclaimed and renowned for over two decades
Italian brand Gagà Milano. Founded by Ruben Tomella in 2020, the brand collaborates with Artistic
Director Mo Coppoletta, aiming to encapsulate pure beauty through exceptional design and high-level Swiss craftsmanship.
Labormatic
Labormatic is the first reference of the brand, it draws inspiration from a reimagined post-World War II
Italian design ethos, blending historical elegance with modern aesthetics. The Labormatic collection is declined in two distinct versions: Cinquanta and Bauhaus.
Cinquanta evokes the fluid lines and vibrant spirit of the 1950s, with pastel tones and creative design elements, particularly in the minutemarkers.
The Bauhaus version reflects the Germanic austerity of the 1920s, focusing on the harmonious blend of “Beauty” and “Simplicity,” with a minimalist design that avoids distractions.
Gaga Laboratorio is a brand that embodies boldness and creativity through unique and innovative designs. Since we started working with them, in collaboration with my friend Mo Coppoletta, this brand has distinguished itself through its artistic and contemporary approach to watchmaking. Together, we've had the opportunity to create exclusive series, such as the Tattoo with Bulgari, that combine watchmaking expertise and artistic expression. Each Gaga Laboratorio timepiece is a veritable creative manifesto, blending originality, tradition and avant-gardism, offering watches that are both unique and charged with meaning. At Chronopassion, we are proud to represent a brand that dares to reinvent watchmaking with such passion and vision.