LOUIS ERARD X ALAIN SILBERSTEIN SMILE-DAY GREY REF 75357TT03.BTT83
I applaud the Louis Erard x Alain Silberstein collaboration for its ability to boldly fuse art and watchmaking, creating a playful and innovative watch that brilliantly defies convention.
Reinventing codes with a smile
Discover a watch that changes your state of mind
What if a watch could boost your day? With Louis Erard and Alain Silberstein, it’s possible. Choose from 7 emojis and let your watch reflect your mood. Since 2019, Louis Erard has been infusing Alain Silberstein’s joyful, artistic and rebellious energy into its creations. For those who like to express their mood, follow their own path and break conventions, one of the 178 “LE X AS SMILE-DAY” watches is for you. Whether you’re neutral, festive, smiling or unmotivated, there’s an emoji for every mood. Happiness is on your wrist!
Visionary and iconoclast
Alain Silberstein is renowned for his Bauhaus-inspired designs, shaking up conventions since the 1980s. His artistic vision, combined with Louis Erard’s watchmaking expertise, offers a refreshingly positive perspective on time. With simplicity and boldness, Alain Silberstein plays with shapes and colors, making each watch unique and playful. Simplifying to get back to basics is the soul of this collaboration.
Ready to smile?
Choose from seven emojis, boost your positivity and brighten up your day. Whether you’re feeling down or up, select the emoji that matches your mood and let the good vibes flow. Behind every face, there’s more than just an expression: there’s a story, an artistic vision and depth.
Alain Silberstein: a watch design legend
Interior architect turned watchmaker, Alain Silberstein is a pioneer in the use of shapes and colors. His creations, rooted in the history of art and the fundamental principles of color, respect tradition while joyfully challenging it. Since the 1980s, he has been coloring time with his Bauhaus-inspired watches, marking a clear break with the norm. His collaborations with MB&F, Romain Jerome and Louis Erard perpetuate his art with creativity and passion.
The Louis Erard x Alain Silberstein Smile-Day Regulator
This watch, with its titanium tonneau case, takes up the codes of Alain Silberstein: hands inspired by Bauhaus and Kandinsky, primary colors and bold shapes. Easy to wear and adjust, it comes with a grey nylon strap, featuring the mythical “Stahlgrau”. Every detail is designed to please the connoisseur.
Louis Erard: a Swiss watch brand since 1929
Louis Erard defies the norm and boldly reinvents tradition. Since 1929, its independence and exclusive know-how have been at the heart of its creations. Under the leadership of Manuel Emch, the brand favors innovation over conformity, excellence and durability over rapid growth. Its collaborations with artisans and visionaries chart a new course in art and watchmaking.
Collaborations limited to 178 pieces
Each Louis Erard collaboration embodies a non-conformist spirit and a disruptive vision. Limited to 178 pieces, each watch symbolizes the power of collaboration and unity. With Louis Erard and Alain Silberstein, discover a new way of thinking about time, far from convention and full of joy.
LOUIS ERARD X ALAIN SILBERSTEIN SMILE-DAY GRISE REF 75357TT03.BTT83
LIMITED EDITION OF 178
AUTOMATIC MOVEMENT, SELLITA SW220-1 CALIBER, DAY/DATE AT 6 O’CLOCK, 11½”’, Ø25.60 MM, HEIGHT: 5.05 MM, 26 JEWELS, 28,800 A/H (4HZ), ELABORATE VERSION MOVEMENT, ELABORATE DECORATION, SPECIALLY OPENWORKED WEIGHT WITH BLACK LACQUERED LOUIS ERARD SYMBOL, APPROX. 38 HOURS POWER RESERVE
BEAD-BLASTED GRADE 2 TITANIUM & POLISHED GRADE 5 TITANIUM, Ø40 MM, DISTANCE BETWEEN HORNS: 22 MM, HORN TO HORN: 47 MM, THICKNESS: 11.60 MM, 2 PARTS, SAPPHIRE CRYSTAL WITH ANTI-REFLECTIVE COATING ON BOTH SIDES, MOVEMENT VISIBLE THROUGH TRANSPARENT CASEBACK, WATER-RESISTANT TO 10 BAR (100 M / 330 FT), ALAIN SILBERSTEIN SIGNATURE CROWN WITH RED LACQUER AND LOUIS ERARD SYMBOL, CASEBACK ENGRAVED “LOUIS ERARD X ALAIN SILBERSTEIN 1 OF 178”.
GLOSSY GREY DIAL, WHITE DECALS, ALAIN SILBERSTEIN SIGNATURE DAY DISC (“SMILEDAYS”) AND DATE AT 6 O’CLOCK
GLOSSY WHITE, BLUE AND RED INDEXES, GREY DECALS
ALAIN SILBERSTEIN SIGNATURE HANDS: RED LACQUERED HOUR HAND, BLUE LACQUERED MINUTE HAND AND YELLOW LACQUERED SECONDS HAND
HMS, MOOD OF THE DAY/DATE
3 HANDS IN CENTER
GRAY NYLON AND TITANIUM GRADE 2 BEAD-BLASTED BRACELET, VELCRO FLAP SYSTEM FOR QUICK ADJUSTMENT, DOUBLE-PIN LUGS FOR QUICK BRACELET CHANGES
DIMENSIONS: WIDTH 22.70 MM, LENGTH 225 MM, SUITABLE FOR WRIST SIZES FROM 140 TO 200 MM
